What does it take to build DAV, our Digital Advertising Vehicle?

Manufactured by RBM Manufacturing here in Watertown, NY, DAV® is regularly growing. DAV currently comes in two distinct chassis that come custom-built: Ford Transit and Mercedes Sprinter. From there, the fabricating geniuses do the rest.

Building DAV is no easy task. It requires precise measuring and welding of the aluminum frames, as well as massive amounts of wiring to make all the LED tiles work together as one unit. However, RBM Manufacturing has assembled the perfect team that’s built seven digital advertising vehicles (six trucks and one trailer), with more to come.

What’s The Process?

Chassis’ are received as box trucks, and for DAV to do his thing, he requires his high-resolution LED screens… so some surgery is required. DAV’s screen positions are precisely measured and carved out of the box. But you can’t just place an LED screen in the hole and call it good. Like us, DAV requires strong bones to help hold him together. So the team constructs a strong aluminum skeleton, which holds three frames constructed with a grid-like pattern. These grids allow square LED panels to create DAV’s screens. Two are rectangular to fit the side screens, while one is squared to fit the back.

While the sides will be locked in place, the rear becomes an upward swinging door, allowing the team inside for troubleshooting purposes. The rear frame’s build is different to make room for the hinges and door handle, as well as the screen itself.

The Install

A lot of work has been done, but DAV is still far from complete. During the frame building process, both a 14kw generator and our cutting-edge media equipment gets installed. With this equipment, DAV’s able to operate and switch between various media sources for his displays.

The frames get inserted in their given spaces and bolted into place. With more than 472,000 LEDs making up the three screens, it requires a large amount of wiring. Each screen works independently, which allows each screen to play a different image. The screens are composed of 7.5″ x 7.5″ square LED tiles, all wired into groups that connect to receiving cards. The media equipment sends a signal to each receiving card regarding what color each pixel should be. The receiving card then relays it to each LED tile. Everything must work together to ensure all tiles for a screen work as one unit, and displays the correct information.

DAV is born

Voilà! After countless hours of hard work and dedication, DAV is born! The team at RBM Manufacturing has mastered the task of bringing DAV to life. But that doesn’t mean he won’t evolve. Since technology is advancing every day, DAV can and will grow to become an even better asset for businesses looking to grasp the attention of their target audience.


Are you interested in owning your very own DAV? Click here to find out more

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