Hello! We’ve created some guidelines to help you present the Runningboards Marketing (RBM) brand in a consistent, recognizable, and proprietary way without having to negotiate legal agreements for each use.
Why Have Brand Standards and Guidelines?
The brand style guide establishes the rules and guides to maintain a consistent identity system to be used throughout all marketing.
Through the use of examples, this guide lays the groundwork for future design work for RBM so that all marketing maintains the same aesthetic.
A well managed graphic identity is an important part of strengthening RBM’s visual identity as a brand and will help reach its broader goals of strengthening its reputation and greatness. It will also help clients easily identify RBM and feel confident in their decision to trust us with their marketing.
To make any use of our marks in a way not covered by these guidelines, please contact us at [email protected] and include a visual mock-up of intended use.
Our Brand
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Our Logo
This is our primary logo.
How we use our logo is crucial in keeping its visual meaning and identity intact. The Runningboards Marketing logo is composed of a logotype set in League Gothic Bold and the blue banner. This horizontal logo is the primary logo and should be used in most instances. Always use the logo files provided. Do not re-create.
This is our secondary logo.
This is our logo reverse.
Clearspace
Clearspace is the area around our logo which is specifically designated to be free of any text or graphics. This space essentially gives breathing room to the logo and shows the design in the best possible light. Please don’t put stuff in it.
Color
Our logo should be used as-is. The colors of the logo should not change.
Please don't...
...remove "MARKETING" from the logo.
... rotate the logo.
... stretch or distort the logo.
... use off-brand colors.
... use gradients.
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VECTOR FILES
Vector files are made using clean lines and curves or paths that can be scaled to any size without losing quality. Vector files are what you will need in order to get your logo professionally printed on collateral like posters, t-shirts, etc.
RASTER FILES
Raster files are made from tiny squares known as pixels. When you resize a raster image you will likely see a blurry effect or pixelization. Raster files are intended primarily for computer use and should not be used for printing unless absolutely necessary.
Our Promise
In short, the brand promise describes the emotional benefit our customers derive from the RBM experience. It’s important to keep this promise in mind when writing copy and designing materials. Living up to our brand promise is how we ensure consistency between what we want the brand to be, how our customers experience it, and how they tell other people about it.
Our Color
RBM Blue
HEX: #4BB5FB
RGB: 75, 181, 251
HSB: 204, 70%, 98%
CMYK: 58, 14, 0, 0
RBM Grey
HEX: #6D6D6D
RGB: 109, 109, 109
HSB: 0, 0%, 43%
CMYK: 58, 49, 49, 16
RBM Silver
HEX: #E2E2E2
RGB: 226, 226, 226
HSB: 0, 0%, 89%
CMYK: 10, 7, 8, 0
RBM Burnt Rubber
HEX: #404040
RGB: 64, 64, 64
HSB: 0, 0%, 25%
CMYK: 68, 61, 60, 47
RBM Orange
HEX #FFAB41
RGB: 255, 171, 65
HSB: 33, 75%, 100%
CMYK: 0, 38, 83, 0
Our Typography
Headline typeface is League Gothic
League Gothic is available to purchase from: www.theleagueofmoveabletype.com/league-gothic
Body typeface is Nunito Sans
Nunito Sans is available to purchase from: fonts.google.com/specimen/Nunito+Sans
Our Images
Coming soon...
Our Icons
Right-click on the image and choose "Save image as...."
Our Voice
Headlines
RBM has a specific brand voice that should come through in all headlines, whether those appear online, in display ads, or within onsite materials. The best way to describe this voice is honesty, with a side of humor. In other words, headlines should tell a truth about the brand, but balance it with an unexpected insight or observation.
EXAMPLE:
Body Copy
Genuineness is also key when writing body copy. Try to write as if you’re talking to a friend over a beer. In other words, write the way people speak, and don't forget the humor.
EXAMPLE:
How to Reference the Name in Writing
When using the name Runningboards Marketing in writing copy, it should be used once fully spelled out and then abbreviated as RBM for the remaining copy.
Our Brand In Action
Coming soon...