Our Brand

We’ve created some guidelines to ensure the Runningboards Marketing (RBM) brand is presented in a consistent, recognizable, and proprietary way.

Why Have Brand Standards and Guidelines?

The brand style guide establishes the rules and guides to maintain a consistent identity system to be used throughout all marketing.

Through the use of examples, this guide lays the groundwork for future design work for RBM so that all marketing maintains the same aesthetic.

A well managed graphic identity is an important part of strengthening RBM’s visual identity as a brand and will help reach its broader goals of strengthening its reputation and greatness. It will also help clients easily identify RBM and feel confident in their decision to trust us with their marketing.

To make any use of our marks in a way not covered by these guidelines, please get in touch with us at brand@runningboardsmarketing.com and include a visual mock-up of intended use.

Our Brand

effective and Affordable Advertising on Digital Mobile Billboards

The brand is the heart of our franchise. Our brand is more than just our logo. It is much more than our website, business cards, custom embroidered NIKE pullovers, or even DAV. Our brand goes beyond all that.

Behind the screens and tech, the beautiful marketing, and all the bells and whistles are the inventors, creators, leaders and employees. It’s people who champion the brand. People build the brand’s heart — and then they keep it beating. A brand is about people. It’s about what people say or feel about us. Our logo, print collateral, website and all the other things we use to communicate and connect with people, are simply used to convey or strengthen the brand.

Our Tagline

We drive your message to where the people are

In short, our tagline describes the emotional benefit our customers derive from the RBM experience. It’s important to keep this promise in mind when writing copy and designing materials. Living up to our brand promise is how we ensure consistency between what we want the brand to be, how our customers experience it, and how they tell other people about it.

Our Colors

RBM
Blue

HEX: #4bb5fb
RGB: 75, 181, 251
CMYK: 58, 16, 0, 0

RBM
Orange

HEX: #ffab41
RGB: 255, 171, 65
CMYK: 0, 38, 83, 0

RBM
Old Oil

HEX: #1e1e1e
RGB: 30, 30, 30
CMYK: 72, 66, 65, 75

RBM
Burnt Rubber

HEX: #404040
RGB: 64, 64, 64
CMYK: 68, 61, 60, 47

RBM
Grey

HEX: #6d6d6d
RGB: 109, 109, 109
CMYK: 58, 49, 49, 16

RBM
Silver

HEX: #e2e2e2
RGB: 226, 226, 226
CMYK: 10, 7, 8, 0

RBM
Light Silver

HEX: #f2f2f2
RGB: 242, 242, 242
CMYK: 4, 2, 2, 0

Our Typography

League Gothic

League Gothic is used solely for the main heading of a document and is only used in all caps.

ABCDEFGHUKLMNOPORSTUVWXYZ1234567890

nunito Sans

Nunito Sans Light is used for body copy and Nunito Sans Black is used for headlines. Headlines are set in “Title Case” or “Headline Case” meaning all words are capitalized except for minor words (typically articles, short prepositions, and some conjunctions) unless they are the first or last word of the title. As an example, a headline might be written like this: “The Quick Brown Fox Jumps over the Lazy Dog”

ABCDEFGHUKLMNOPORSTUVWXYZ
abcdefghiklmnopqrstuvwxyz
1234567890

ABCDEFGHUKLMNOPORSTUVWXYZ
abcdefghiklmnopqrstuvwxyz
1234567890

Ding Dong

Ding Dong is used only for callout quotes or to draw attention to a specific phrase, or a url for example and is always used in lowercase.

abcdefghiklmnopqrstuvwxyz
1234567890

Text Hierarchy

Title
League Gothic Regular, 100px

Lorem Ipsum

Heading
Nunito Sans Black, 48px

Lorem Ipsum Dolor Sit

Subheading
Nunito Sans Semi-Bold, 24px

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Heading
Nunito Sans Black, 30px

Ut enim ad minim veniam

Lead
Nunito Sans Light, 20px

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Paragraph
Nunito Sans Light, 16px

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Our Imagery

Subheading text here

Heading 2 text here

Enter body copy here

Iconography & UI

Subheading text here

Heading 2 text here

Enter body copy here

Our Tone of Voice

Subheading text here

Headline

RBM has a specific brand voice that should come through in all headlines, whether those appear online, in display ads, or within onsite materials. The best way to describe this voice is honesty, with a side of humor. In other words, headlines should tell a truth about the brand, but balance it with an unexpected insight or observation.

Body Copy

Genuineness is also key when writing body copy. Try to write as if you’re talking to a friend over a beer. In other words, write the way people speak, and don’t forget the humor.

Name reference

When using the name Runningboards Marketing in writing copy, it should be used once fully spelled out and then abbreviated as RBM for the remaining copy.

Our Brand In Action

Subheading text here

Headline

RBM has a specific brand voice that should come through in all headlines, whether those appear online, in display ads, or within onsite materials. The best way to describe this voice is honesty, with a side of humor. In other words, headlines should tell a truth about the brand, but balance it with an unexpected insight or observation.

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